Tag: luthier


  • A Luteria Brasileira: sua evolução histórica e os desafios mercadológicos pós-pandemia.

    ABSTRACT: This article, an updated excerpt from my undergraduate thesis in Business Management at FATEC-SCS “Antonio Russo”, aims to present important historical facts for the development of lutherie and the musical instrument industry in Brazil, as well as economic data and information on its main figures, taking into account the impacts of the pandemic period. A…

  • Instrumento “custom shop”, “de luthier” ou “de marca”?

    Understanding the technical terms to avoid the increasingly frequent "inaccuracies" in naming high-end instruments in Brazil. In recent years, we have found countless messages on social media from musicians and enthusiasts – mostly guitarists – with questions about buying a "brand name" instrument versus a "luthier-made" instrument. In the groups…